The failure of Ralph Lauren Rugby Essay Example | Topics and Well Written Essays - 2250 words

The failure of Ralph Lauren Rugby - Essay ExampleThough Ralph Lauren is one of the most favourite(a) luxury clothing brands, customer segmentation was completely different for its new arm. This had not only created astonishment among customers, but also dissolved the overall brand identity of the Rugby brand. The objective of the current root word is to analyze the failure of Ralph Lauren Rugby, an extended sports clothing line of the brand. On November 2012, the Rugby line of the brand had pass off to an end. Subsequently, website of the line was also closed down and the links were automatically directed to the parent site of Ralph Lauren. cognize for high-end, bold and sassy styles, Ralph Lauren Corporation is one of the finest clothing retail organizations. The luxury retail chain was started in the family 1967 by Ralph Lauren, when he was funded by a manufacturer of clothing lines. He was asked to launch a line for mens ties with the brand name, Polo. While studying in high school, Ralph had already started sell ties. Following that, he was approached by Norman Hilton and in the year 1969, he opened his first boutique in Manhattan (Ralph Lauren, 2014). The business was further expanded by selling tailor made women suits. The first aviate unwrap was opened in the year 1971 in Beverly Hills. Ralph Lauren gained global recognition in a actually short time period and by 1981, he was able to open his maiden international shop in London (Ralph Lauren, 2014). The brand has now expanded in various apparel and accessories sections, such as, semi-formal and formal clothing, luxury wear, fragrances, accessories and furniture. The brand has also ventured into eatery business by opening a high-end restaurant in Chicago. The purpose of this report is to analyse various situations under which the sports arm of Ralph Lauren was pulled out from the market.Launched in the year 2004, Rugby Ralph Lauren was a famous clothing brand of America. The brand focused on pr eppy or rugger inspired apparels for women and