Apple, Microsoft and Google & Management Information Systems Case Study

Apple, Microsoft and Google & Management Information Systems - Case look at ExampleThis paper highlights that Apple enjoys a positive reputation for the quality of its products. As such, the company relies on the positive reputation to sell its other related products. The company manufactures high-quality smartphones and computers. The products use a unique operating(a) system. Such is an effective strategy that limits the companys customers to the products of the company. Google, on the other hand, employs variegation as its get word marketing strategy. The company manufactures various products and applications all of which enjoy relative market shares. The cumulative effect of the diversification safeguards the companys profitability. Microsoft is the current leader in the PC world. The company scooped the market from inception by creating a unique product that lacked in the society.As such, it remained to enjoy the benefits of such an iconic invention. The company has legion(pr edicate) operating systems coupled with equally vital programs. Additionally, the company bought Nokia in its attempt to diversify its market then enjoys a share of the fast-growe smartphone market. The strategies employed by each of the three companies are effective since they check into that the companies enjoy their relative profitability. As explained earlier, each of the three companies continues to struggle for the mobile computing market. This portrays the importance of the market. expeditious computing is the future of the industry. The use of portable devises if the future of the industry as users continue to demand twain convenience and mobility. Google continues to manufacture applications to suit the interface of the various handheld devices. The company enjoys increased profitability owing to the efficiency of its products such as the google.com search engine among many others. Apple has among the largest share of the market.