Giorgio Armani Brand Essay Example | Topics and Well Written Essays - 1500 words

Giorgio Armani Brand - rise ExampleAccording to the paper the marques marketing strategy has been effective, as it has been marketed to emerging markets same(p) China, where there is a strong uptake for premium, luxury fashion products. This paper will discuss the brand architecture of Giorgio Armani, and present a brand extension model. Detailed findings SWOT Analysis for Giorgio Armani Strengths The brands personality-based and uniquely externalizeed products, which are among the best, internationally The brands unique design, which helps differentiate it from competitors The characteristic accept of the clothes and apparel, which are hand stitched compared to the ordinary machine-stitched products The brands social movement among international sports players and teams These areas key out the policies and the formulas engaged for the brand which gives it an edge in brand location and recognition. Giorgio Armani has a ready-to-wear and a couture line, which increases their presence among average income consumers. From this study it is clear that weaknesses of Brand PETA activists do not support the outlook of the brand, which resulted in the evolution of a negative image The brands limited global market presence, compared to other global apparel brands Opportunity of Brand The brands controlage can be extended to cover the bottom of the market pyramid A larger part of the workforce is young, which increases their capacity to explore and design attractive and powerful products The brands ability to expand globally and to penetrate through tie-ups and the assemble of new brand stores globally Threats The brands dominant coverage of a small upper-premium course market segment The brands s downhearted uptake in picking up on life appearance brand The brands duplicity fake products of the brand are traded at very low prices, in the lower market segments Giorgio Armanis brand position Unlike the usual branding processes employed by entrepreneurs in th e consumer products industry, the fashion and luxury branding of Giorgio Armani is highly personality-based and unique. The designs of the brand are founded on the come aparts personality. This is evident from the critical role of design in the fashion and luxury apparel positioning of the brand. The personal style of Giorgio Armani is crucial in the development and the marketing of the brand. The designers style is grounded on product differentiation, which is communicated in a tangible and visual manner. Brands Target Audience The bulls eye audience of the Giorgio Armani brand holds men and women. The products offered within the different lines for men include shoes, clothes, watches, eyewear, fragrances and home furnishings. The products offered to female consumers include shoes, clothing, bags, eyewear, cosmetics and home furnishings.