Effective Customer Care for Business Success Coursework

Effective Customer Care for Business Success - Coursework ExampleThis is the more reason that the customer care provider should be projectile in dealing with different customers and must know how to handle each in a unique way. Communication, therefore, becomes vital in addressing each customers needs effectively. TASK 1 Developing a plan for the management of customer contact for EcoJET Airways (i) Identify three EcoJET target foodstuffs and briefly explain why you own place each as a target market. A target market for a particular business is a group of customers who have a common relationship with each other. Some of the commonalities shared by such customer groups include but not limited to sharing same demographic characteristics, residing or working in the same location, using the product/ overhaul for the same reason among others. For EcoJET Airways, one of the target markets may be identified as the business class departlers class of customers mainly beca enjoyment thes e customers travel for the same reason as part of carrying out business activities between the three cities of Sydney-Melbourne-Brisbane or they could be classified as a target market because of the fact that they travel business class as a specific product/service offered by EcoJET Airways. These business travellers may also be staying in any of the three states, therefore, qualifying as a target market for the airline by virtue of common place of residence. The Airline provides various services to clients in this particular market including bus shuttle service from airport to CBD, Business travel lounge facilities, Use of mobile phone in-flight, In-screen entertainment with live access to major financial and business contain television channels (Lecture 1, p.18). Another market segment for EcoJET Airways are groups of customers flying across the three states at the same hours mainly 9am arrivals and between 5pm and 7pm departures. This is a perfect market niche for the airline be cause the customers use the air travel services at common times of day or night perhaps as a consequence of their work schedules or dictated by the hours of business around the three cities. Customers from the regional markets outside the three major cities could be another class of customers, which EcoJET Airways is trying to reach by dint of the cooperative arrangement with Rural Express. This is a potential target market because the customers are non-city dwellers who wish to travel to either of the cities to carry out personal business, shopping, or for other different reasons. One of the airlines policies is to promote sustainable air travel through minimization of emissions. Customers who subscribe to this, thus accepting to pay a carbon offset fee, may be classified as a target market for the firm as opposed to another phratry which does not subscribe to the policy. (ii) Question TWO a. Skills which would benefit EcoJET staff in identifying and satisfying customer needs an d expectations In identifying customer needs and expectations, communication is delineate and proper planning for it should involve carrying out adequate research about customer requirements ahead of meeting them, products or services on offer to jibe needs identified and preparation for questions and clarifications. One of the ways communication can take place between the customer and promoter of the product/service is through non-verbal communication that involves the use of body language such as facial expressions, gestures, hands/ body movements, different